SEO MANAGEMENT

Look, I won’t lie to you, it took me a year to achieve this. But today I don’t have to spend money to get organic traffic from Google.

And, if I keep doing the proper amount of due diligence, things won’t change for a long time.

SEO is like fitness; you have to define goals and have a plan of action and then stick with it. Results will inevitably come, 100% guarantee.

There is only one shortcut when it comes to SEO: NO SHORTCUTS.

To put it simply, you need to focus on 2 macro areas:

1. Content

Consider this: Google is nothing more than a company (yes a massive one). As a business, Big G has “customers” aka users, people who “google stuff”. If Google provides users with lousy content, they will go to Bing. If they go to Bing, Google will make less money from showing Ads. As a result, Google must provide users with the best possible content.

Now, Google is not able to understand what your website is about unless you tell clearly.

The truth is that nobody can manage SEO better than yourself for your business. What I mean is that you and your team are the most adequate people able to tell Google what you’re offering. An SEO specialist can optimise that content for search engines. And it’s exactly what we can help with.

2. Backlinks

In 2019, backlinks are still among the most important factors for ranking well in Google. Honestly, I really believe backlinks will always be important.

See them this way: imagine you need a plumber to fix a pipe in your home. What would be the most obvious thing to do? I’d ask people I know if they have a good plumber in mind to recommend. Wouldn’t you do the same? You have to ask because you can’t really know if every single plumber you find is a good one.

Now, Google works the exact same way: by recommendations. A backlink is basically a signal of trust from another website. A recommendation, indeed.

That’s why you want other websites to talk about your business as much as possible and add links that point to your website.

However, just having random backlinks won’t work.

Back to the example of the plumber, imagine your mom gives you the name of a plumber, and a guy you used to know in primary school (and you haven’t seen for 20 years) recommends another one. Who will you trust more, your mum or the guy? I’d say, mum, right?

Again, Google operates on an incredibly complicated simplicity. The search engine thinks as you would. Google would choose mum too. Translated into backlinks, Google will trust your website more if you have links from well-trusted sites. The more trusted the websites, the more powerful every link will be (and the better your website will rank, without any doubt).

The beauty of this game is that you don’t need many backlinks to build authority. You only need a few, but make sure they’re from great sources!

We can help to build high-quality links; just like we are constantly doing for AdvantageMedia.com.au and our clients.

The following image shows some referring domains (backlinks) for Advantage Media. Look how high the Trust Flow and Citation Flow are in Google’s eyes. We also have a link from Google.com itself and one from SEO.com, plus a couple of links from Government websites (.gov and .gov.au) too!