Newsletters are one of those things I had enough.
They make me puff away every single time I look at my phone, that has an average of 1,926 unread emails.
They are just deleted all at once when I get the chance.
However, there are some of them that get opened on a daily basis.
And I’m sure you do the same.
So, why do we only open a few of them?
It’s simple; it’s because some emails are just more interesting than others.
In a word, relevant.
If I sign up for a free ebook, I expect that ebook to arrive within few seconds. If it takes longer, I might forget about it.
Furthermore, if the ebook is not particularly impressive, whoever wrote that piece of content would lose my attention.
In this case, the next email I get from that author will remain unopened, or worse, will make me unsubscribe.
Other reasons that make me unsubscribe are:
- Sending emails too often
- Sending emails too infrequently
- Sending generic emails
- Trying to sell me stuff all the time
- Throwing me irrelevant content
- and so on and so forth.
When it comes to nurturing, right time and relevance make all the difference.
And there’s nothing more potent than Email Automation for this job.
The magic of automated emails is made stronger by the behind AI that understands user’s behaviours and turns a generic newsletter into an occasion to make your potential client feel special.