LANDING PAGE A/B TESTING
SPLIT TEST + PPC =
Landing page A/B testing allows you to sell more keeping your ad spend the same. Let’s say you invest $500/month in Google AdWords to drive traffic to a landing page. That landing page generates 10 clients every month. Each client makes you $100 in profit, for a total of $1,000/month. Now, imagine you could split the traffic in half: 50% goes to the same landing page A, while the other 50% lands on a variation of the page, the landing page B. You find out that the landing page B generates 15 clients per month. This means +$500/month from the exact same ad spend.