A/B testing goes far beyond web design.
One thing is designing landing pages for a/b testing; another is doing it with a strategy.
When you go out there in search of an agency to take over your marketing campaign, make sure they have analytical skills.
Data is the core of a/b testing.
Unfortunately, most of the agencies, especially the low-cost ones, use pre-packed templates; regardless of whether they fit your business needs or not.
I’ve been receiving phone calls every day from people trying to sell me this service. I tried, and I regretted. I’ll never outsource a/b testing ever again.
I learned that, in most cases, if it’s low cost, it’s done hurriedly and superficially.
Running an A/B test is smart.
In a nutshell, instead of investing your hard-earned money to drive traffic to one landing page, you split the traffic into equal parts. Half traffic goes to Landing Page A and the other half to Landing Page B, which is slightly different from A.
Let’s say A converts more than B. You can keep testing by removing B and creating a Landing Page C to test against A. And so on.
As a logic consequence your ROI will keep improving.
By doing this, you make sure you are investing your marketing budget in the best possible way.
Landing page A/B testing can change your business forever.
If you just “wanna try”, you’ll get burnt, so you better don’t do it and save your money.
On the other hand, if you understood the power of A/B testing, with the right people, you know you can’t fail.