INBOUND Marketing

Marketing is a precise science. There are no secrets behind successful businesses. Success is a combination of having a perfect product and knowing how to analyse data.

Pat Racco

Pat Racco

👉 Founder of Advantage Media Marketing Consulting 👈

Implementing an inbound marketing strategy is the key to achieving highly measurable results in the digital environment. At Advantage Media we’re a certified and dynamic team who can provide you with all the skills necessary to build a performing strategy.

The purchasing behaviour is continuously evolving

Before making a decision, your potential customers want to have more information about a product or service that they are particularly interested in. As a result, they do more and more online research (even through social networks) browsing an increasing number of pages and websites but paying less and less attention to details.

Grabbing Attention is Key

Intercepting the interest of users right as they seek information is paramount to entering their purchasing journey and gaining their trust. The key is in the interaction and in the relationship.

Are you ready to transform your approach to marketing?

A new marketing era.

Turn your website into a “traffic machine” and optimise it for the future of marketing. Here’s how »

How you can change and give a boost to your marketing (and sales) activities

Before making a decision, your potential customers want to have more information about a product or service that they are particularly interested in. As a result, they do more and more online research (even through social networks) browsing an increasing number of pages and websites but paying less and less attention to details.

What is true inbound marketing

Creating valuable content, attracting users’ attention, interacting with them, generating relationships and contacts, and then converting them into loyal customers. From this synthesis, the universe of inbound marketing opens up.

Is the customer at the centre of your marketing activities?

Inbound marketing is the process that generates interest, involvement and decision towards a specific company, obtained thanks to the creation of relevant content that can produce value for your potential customers.

This is a different method from traditional marketing because it does not interrupt the user during his daily activities but let the same user decide when to interact with the company.

It is a marketing strategy that focuses on the client, his desires, his ambitions, his requests and the opportunities he wants to grasp.

Content as the starting point for any activity

By creating valuable content that can relevantly help users overcome a problem they are facing, you can generate qualified leads.

Responding to the needs of your target, you can expand the audience and your business opportunities.

You can create different types of content. Blogs, ebooks, infographics, podcasts, videos are all valid tools. The important thing is to spread them through the most suitable channels to reach your target, or rather your buyer persona.

Are you looking for marketing activities that can generate results in terms of recognition, contacts and sales? Get acknowledged about the topic and do not hesitate to contact us.

Our approach to B2B and B2C marketing and sales is unique...

A good marketing consultant can do a lot for your business

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We help your company grow and achieve new results with a holistic and integrated approach.

Your website, your communication and marketing channels are probably making you lose money.

Advantage Media Marketing Consulting, thanks to a completely data-driven strategy and its user-focused design, can help you stop losses and, above all, increase your profits.

Are you looking for professional marketing consultant that can help your company increase leads, customers and turnover?

Let's discuss >>

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You can book a free consultation to analyse all the opportunities that your company can seize already?

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Method

We optimise the acquisition process of your customers and improve their loyalty. We are a group of professional marketers that focus exclusively on optimising the conversion rate, based on quantitative and qualitative data. Vision, strategy, design, technology and content, are the elements that drive the performance of a company, this means digging deep, not working randomly.

Success

We are selective with whom we work with, as we can not work with everyone. But to our clients we offer various types of coaching, up to a complete outsourcing of digital marketing. However, our customers must be curious, patient and open to new ideas. Success comes from incremental and constant improvements and there are no magic formulas that work for everyone. Hard work is needed to truly improve a company’s performance.

Green Marketing

It’s time to create a new and vibrant sustainable economy for the future, the bridge to a better world. What does green marketing mean? Environmental, social, economical and personal wellbeing are strictly interconnected. This is why we support companies all over the world to create meaningful and compelling narratives, through effective strategies that can drive essential changes in consumer behaviour.

Training

We know that this sector is not easy, so first and foremost do not worry, we’re here to help you and if you’re trying to figure out a bit more before investing in marketing consulting, you’re in the right place. Our training activities and our workshops aim to make you explore possibilities, identify the weak points and the strengths of your organisation and above all identify new market opportunities.

Let us help you!

Do you need help? Do you want a quote? Do you want to meet us? Are you curious but afraid to contact us because you are a start-up? Are you part of a multinational organisation and you need support on how to allocate your marketing budget successfully? The answer is just one…