Tony Robbins

Even Tony Robbins can Epic Fail

By April 18, 2018 No Comments
Tony Robbins Brisbane

I love Tony Robbins. He has been a model for me since forever. Whatever he says, the way he says things makes me nod every time.

However, he miserably failed.

Well, it was certainly not his fault, it’s quite clear, however, Tony Robbins epic failed.

And he failed grotesquely. That really made me laugh out loud.

But before I show you the vicissitude, let me quickly make clear how I see Tony Robbins.

Who is Tony Robbins

Entrepreneur, author, coach of maximum performance and world authority in leadership psychology.

For the past 30 years, Anthony Robbins has advised leaders around the world.

A world authority in the fields of leadership psychology, negotiation, top performance, Tony Robbins has been admired for his strategic intelligence and humanitarian initiatives.

Its non-profit organisation, the Anthony Robbins Foundation, provides assistance to young people, the elderly and the homeless, and feeds more than three million people in 56 countries each year through the international festival Basket Brigade, also present in Queensland.

With its best-sellers, multimedia products and live events, Tony Robbins has influenced the lives of over 50 million people from more than 100 countries worldwide.

What began as the desire to help people transform the quality of their lives, when he was a young man, has become for Tony a real ‘permanent crusade’, as the political leaders, the professionals of the most famous multinationals, psychologists, world-renowned athletes who met Robbins, define it.

Tony Robbins has also produced the most effective audio coaching system in the world. He is also CEO and Deputy CEO of 5 five companies.

He has been recognised by Accenture as one of the best 50 businessmen in the world (he’s at position 45); from American Express as one of the six best coaches in the world to help customers elevate their business to a new level; from Forbes as a Celebrity Top 100.

Tony Robbins as humanitarian and peace negotiator

Collaborating with the Organization of American States, The Carter Center, and the United States Agency for International Development (USAID),

Robbins helped negotiate an electoral solution for peace on the occasion of the conflicts that devastated the Venezuelan people and their economy.

Tony Robbins has collaborated with political and commercial leaders in various communities around the world such as South Africa, England, Cuba, Panama, Venezuela and the United States.

He was also a national spokesperson for the Wellness Community, a non-profit organisation that provides assistance, education and hope to people with cancer and their loved ones.

Through Robbins’ “Leadership in Times of Crisis” strategies and its “indirect trading” systems, Robbins has participated in major anti-violence negotiations, and Tony also received the Timmie Award, proposed by the Washington DC Touchdown Club for his humanitarian efforts.

Tony Robbins as a strategic consultant for world leaders

Robbins has been a consultant to the most successful international leaders such as Nelson Mandela, Michail Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, Mother Teresa, members of two royal families, members of the United States Congress, and three Presidents of the States United, including Bill Clinton.

Tony Robbins as a business strategist

He’s a successful entrepreneur. All the companies that Robbins is President or Vice President are oriented towards his mission to improve the quality of life of people all over the world.

One that has to be mentioned is the award-winning Namale Resort & Spa, 325 hectares of tropical paradise in the Fiji Islands, at Twinlab Corporation, the most quoted nutraceutical company and awarded in 2003 with the Consumer Satisfaction Award.

Robbins was also the first entrepreneur in the personal improvement business to exceed more than a billion dollars in sales.

Leaders and men of action already at the peak of success in their respective fields invite Robbins to be their strategic advisor when they face critical decisions that require creative solutions and a systematic assessment of risks and consequences.

American Express asked its clients for entrepreneurs who would choose as a coach to take their business to the next level.

Robbins was chosen together with Bill Gates, Donald Trump, Warren Buffet, Lee Iacocca and Ross Perot.

Tony Robbins as a philanthropist

Robbins has collaborated in designing systems that have generated over two million mentors for young people across the United States. Four Presidents and Secretary of State Colin Powell worked with Tony Robbins on this project.

Tony’s individual effort to feed two homeless families began almost 30 years ago.

It has now become the international party of the Anthony Robbins Foundation “Basket Brigade”, which feeds more than three million people in 56 countries each year. Its foundation has provided support in over 2,000 schools, 700 prisons and 100,000 organisations.

Nearly 20 years ago, Robbins personally sponsored a fifth grade class of poor children in Houston, Texas, becoming their personal mentor and sponsor for their university education. In 2003, these guys were able to graduate thanks to the help received from Robbins.

Tony Robbins as a Multi Award speaker

As a speaker, Robbins spoke in front of famous viewers such as the British Parliament, the Harvard Business School, the Cold War Forum of the Gorbachev Foundation, the World Economic Forum.

In 2006, he was invited to speak at the prestigious TED event, along with the world’s most influential leaders and businesspeople, including the founders of Google and Vice President Al Gore.

His speech is one of the top ten most visited online in the history of TED, with more than two million views.

Robbins is one of the most prestigious communicators in the world: more than four million people from over 100 countries have participated in its training seminars. Including myself and members of my family.

Tony Robbins as author of international best-sellers

Robbins is an author of international best-sellers, 5 of which published in 14 languages, and is the creator of the most effective personal and professional development system in the world: Personal Power, of which over 40 million copies have been sold in all the world.

Tony Robbins as a veteran of the mass-media

Robbins has developed and produced five award-winning TV commercials that have been broadcast on average every 30 minutes, 24 hours a day, in North America since their first introduction in April 1989.

Recently, Robbins has created a series of six TV shows that aired in primetime on NBC in the summer of 2010.

His work has been featured in the most important media in the world, including Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, CBS Evening News, NBC News, Fox News, CNN, as well as on international radio and Internet programs.

Robbins has been featured in 15 major films, including a cameo role in the movie “Shallow Hal” with Jack Black.

Tony Robbins as peak performance authority

A global authority in the field of performance psychology, Robbins has lent his advice to CEOs of Fortune 500 companies, world-renowned doctors, legends in the entertainment world and championship sports teams.

He has worked with prestigious coaches and athletes, including great tennis names like Serena Williams, golf legend Greg Norman and champions of the National Football League.

He has also coached several celebrities and musicians including Leonardo Di Caprio and Billie Joe Armstrong of Green Day.

Tony Robbins as a psychology innovator

As a catalyst for systems and strategies for accelerated and lasting personal improvement, Robbins has collaborated with psychologists and psychiatrists in the mentoring industry.

Together with his friend Cloe Madanes, he created the Robbins – Madanes Center almost ten years ago, which produces materials and training programs for the therapeutic community.

Together they trained more than 100,000 therapists.

Robbins and Madanes are also actively involved in the Children’s Human Rights Council at the University of San Francisco.

Robbins was among the speakers at the 2005 Council meeting at the University of Oxford, where he addressed the topic “alternatives to the institutionalisation of children and youth in crisis.” He was also a prominent speaker at The Evolution of Psychotherapy Conference, the world’s largest psychotherapy conference that brings together more than 10,000 industry leaders from around the world.

The Fail

Precisely, Tony Robbins is perfect. He didn’t fail directly. However, he gave permission to use his name to people who epically failed.

This is what happened…

A few months ago, I registered for the NAC2018, an event in Brisbane where Tony Robbins has been invited to speak, along with Naomi Simson, founder of RedBalloon and well-known for being a shark in the TV show Shark Tank Australia, Michelle Bridges and others.

If I remember well, I registered in December and haven’t heard from them since then.

However, yesterday, I received an email from the National Achievers Congress (NAC). Actually, the email I received was from, which is the company that organise these events.

Which is also the entity I should virtually blame, rather than Tony.

The subject was ‘Tony Want your Ideas’.

This is the email I received

Tony Robbins email fail

This is so funny.

The above is a newsletter template that most email marketing platforms give you as a starting point for your email campaign.

I can perfectly see the face of the guy who thought he was sending a test email to himself, but he actually sent it to the whole list of subscribers.

I know the feeling actually. I’ve done a very similar mistake years ago while working for a client.

I was testing the name ‘merging field’ functionality, that thing that allows you to replace a %NAME% tag within the email with the real name of the receiver.

It looks something like: Hi %NAME%!

But, what the receiver sees is: Hi Pat!

If things are done properly…

That time, I used the ‘Company ID’ instead of ‘Name’ and sent to about a thousand people.

Within a few minutes, someone replied: “Thanks Pat for your email, but my name is not 123456!”

That was embarrassing. And again, I feel the guy from SRGLOBAL.

On the other hand, this is the email I received today

Tony Robbins NAC email

This time the email started with the following:

Hi Patrizio,

You may have noticed an email similar to this that had a lot of Latin in it

(You betcha!)

and just like Latin, we are dying just a little inside. 

(this made me laugh. Ok, you’re forgiven.)

Sorry for the email that made no sense here is what you should have received…

Well, mistakes happen. But I would like to hear what Tony Robbins would have to say about this.

I’m sure he would laugh too. At the end of the day, we’re all humans. No matter how successful you are, you better take it with philosophy.

However, I somehow see this as an Epic Fail for Tony.

The Takeaway

I think there’s always a little lesson to learn. In this particular case, I like to think that the main takeaway is that you can’t control everything in your life.

In any case, you would have to rely on other people, both in business than in life.

As soon as you understand and swallow this, whether it’s a bitter mouthful or not, you can be ready to face whatever life throws you.

Tony Robbins is a guru for me, and will always be, whatever he will do in the future. I don’t mind if he goes crazy one day. He already demonstrated to the world what he’s capable of.

So, this email fail won’t change my esteem for Tony.

What do you think?

It would be great to read your opinion in the comments below 🙂


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