SEO services Brisbane is an extremely valuable keyword for my business so as ‘best real estate agency in Brisbane’ or ‘how to use a BBQ’ could be for yours.
But, “good keywords don’t grow on trees” and by that I mean they’re not easy to find. They require you to do a certain amount of homework first.
You can take what I have done for my business and apply the same principles to yours. Chances are it will be easier for your industry, as I am competing with local SEO agencies and SEO experts who already know and apply this stuff on a daily basis.
So, before we plunge into the article, let’s see what you will you learn today:
Why do keyword research?
Keyword research is a crucial step in determining keywords you want to rank for in search engines.
Keywords are used in social media bios page, in post titles and within the content on those pages, within URLs, within meta descriptions, YouTube video descriptions, social media posts and on and on.
When a client tells me they never did keyword research, before creating their social media bios, I shake my head.
Why do all this work to then not even be found organically in Google search?
Yes, you can build your brand awareness eventually around your business and rank organically for your business name, i.e. advantagemedia.com as you can see in this Google search screen
However, celebrating that you rank in Google for your business name is dumb.
What you really want is to be found via organic searches.
When I say organic searches, I mean when a person inputs a word or string of words into Google and click search, that top ranking website that isn’t an Ad, is the number one rank organic search.
If you want to dig deeper you can see the keywords I’m targeting to rank organically for, via the meta description below the page title
SEO Management, big keyword, Search Engine Optimisation Agency, Free Traffic and so on.
Similarly, here’s an example of an organic search. I input SEO services Brisbane, a keyword I am not ranking for but I want to, and click search. As you can see I’m notified which ones are ads on Google so these top 3 are ads
Anyhow, the first organic search that appears as the number one organic search result is Websitefix.com.au.
They have part of the keyword ‘SEO Brisbane‘ in the title, my complete target keyword ‘SEO services Brisbane‘ in the URL, and SEO in the meta description.
Obviously, they’ve done a great job with SEO, so they should indeed rank organically number 1.
How to do keyword research
As an example, the following is an Ad I set up for the friends of La Dolce Vita restaurant for the keyword ‘Pizza Milton’.
These that appear as ads are there because someone paid a certain amount per click or impression to appear in front of users who searched the keyword ‘Pizza Milton’.
In other words, there’s a paid ranking for this keyword.
In addition, you can see above the fold are all ads, so this tells you how important eventually getting into Google AdWords is and ranking for your keywords.
But if you don’t have the budget just yet, that’s why I say master keyword research so you can rank for those long tail keywords organically.
1. Finding seed keywords you want to rank for
Step 1 is finding seed keywords you want to rank organically for in Google search.
Certainly, you want to eventually rank for many keywords. However, there’s no need to run like the wind. Start by focusing on one that you will positively rank number 1 for in Google search.
Let’s go back to my target keyword SEO Services Brisbane for a sec.
As as you can see in this screenshot of Google search, DBM MEDIA rank for both single keywords and multiple-word keywords. These are called long tail keywords.
In the first place, they have SEO Services Brisbane as the first thing in the Meta Title and Meta Description. Something tells me, this is their main target keyword.
Furthermore, they added ‘search engine optimisation for business owners in Brisbane‘ and ‘SEO Ranking in Brisbane‘ as long tail keywords in support of the main one. Very smart.
I like these guys because they showed a wise use SEO. I wouldn’t be surprised if they followed the same keyword research process I am describing in this article.
Now, most of my clients think they should rank for single keywords, i.e. the keywords with the highest search volumes.
Yes, ranking for those 5000 to 1 million + search volume single keywords sounds awesome.
But the competition to rank for those single keywords is nearly impossible to beat.
It’s the two to three keyword phrases and longer that you want to target.
SEO vs SEO SERVICES BRISBANE
Look at this graphic. Although I try to rank for SEO, I don’t even try to rank for that generic word.
Rather, I create a blog or a page with titles and meta descriptions using long tail keywords such as ‘SEO SERVICES BRISBANE’, or ‘SEO COMPANY BRISBANE’. These are great long tail keyword.
These are longer keyword phrases that yes, are searched less than the keyword “SEO” alone. But these long tail keywords are easier to rank for in Google.
Now think about long tail keywords for a second. When people search for SEO online, do they just type in the keyword SEO?
Sometimes yes, if their intention is to find out more about SEO in general. But for the most part, is the long tail keyword most people search for, especially people with a higher buying intention.
For example, cheap red Converse shoe size 10. Now that’s a great long tail keyword that we can go and research and find out if it’s worth creating an article about, worth creating a product around and worth ranking for in Google.
2. Turn very hard-to-rank-for keywords into excellent Long Tail Keywords, that have much less competition in Google
Step 2 is to generate keywords. Now that we know we need to rank for long tail keywords, how do we generate that?
This is one of the most common questions I get from clients.
I first respond them with:
You know your business best. Let’s start with the names of your products, the name of your services and input those into Google search.
What keyword do you see in the titles, in meta descriptions? This is where you should start.
These top-ranking organic listings did something correct to rank on the first page of Google search.
But Google search is not enough. Take a look at this keyword generating graphic I pulled from Answer The Public
Where to find keyword ideas
This is just one of the variety of ways how you can generate keyword ideas. Some may seem super simple but you will be surprised at how many keyword ideas you will generate from these.
- look up forums in your niche
- go to your library see what book titles in subtitles are
- use Ubersuggest or use Google autocomplete
- search your initial products and keywords in Wikipedia or
- again put your keywords into Google and see those top Google Ads, usually the top 3 to 4 listing. What keywords are they using in their descriptions in their ad titles?
- read newspapers. What are the headlines that are catching people’s attention?
- look at your competitors. What are the niche sites are ranking for these keywords?
- explore Amazon and eBay. Use the auto-complete function in the search field.
- browse affiliate networks like cj.com or Clickbank.
- use sites like Google Trends to see if you getting any search volume for your key work and to get ideas for other keywords
- go shopping, what products are like yours and see what packaging uses for keywords
- watch TV, don’t fast forward through the commercials. watch the commercials late at night. You’ll be surprised at all the branding you’ll see and usage of various keywords.
- subscribe to some magazines within your niche
- simply look around your house. There’s plenty of product that you use every day.
So start to notice the words, branding in subtitles on all of them.
Using Amazon as a keyword goldmine
Two of my favourite places to look for keyword ideas are Amazon and Google search.
If you think it doesn’t make sense to jump on Amazon and search for SEO-related keywords, well, think again.
Let’s just search for SEO on Amazon.com
Look at the first result here:
These guys are top-selling authors about SEO on Amazon. They know their stuff.
A great thing I pull from these actual Amazon listings for keyword ideas is down to the bullet points.
Amazon sellers use keywords within each one of these bullet points that are related to this Amazon product title.
Look at how many long tail keywords I can get from here
They use their best keywords in the title, and supporting keywords in the bullet points. I could take all of these keywords and use them in articles I create.
Google Search: Keyword research as Buyers
When I brainstorm keyword ideas, I like to break it down into two niches of common Google searches.
What words do buyers pair with keywords when they search within Google
is a great way to extend a single keyword into a long tail keyword.
Common keyword add-ons I use:
- best (top, top rated, new) + keyword: best laptop computer, top-rated PC, new Samsung phone, top rated SEO services in Brisbane
- keyword + who is it for: Halloween costume for dogs, survival kit for hikers
- keyword + reviews. if I’m going to buy something, I’m definitely going to type in the keyword I’m searching for and then reviews, don’t you?
- where to buy + keyword or simply buy + keyword: buy Dell laptops, buy iPhones
- cheap, luxury, expensive + keyword
- keyword + on sale, keyword + coupon code, promo code + keyword
- keyword + under xx$
- keyword 1 vs keyword 2, buyers like to compare things like Sony vs Samsung
Google Search: Keyword research as Info Seekers
The second nature of online searchers I target is info seekers.
Pair your seed keyword with some of these terms to create long tail keywords
- how to (guide to, how do you) + keyword: how to find an SEO agency in Brisbane
- easy way to clean a stove
- top 10 or best 5
- keyword + tutorial (training, course, how to, guide, instructions): How to rank in Google searches tutorial
- DIY, do it yourself + keyword: DIY SEO
- keyword vs keyword: in-house SEO vs hiring an SEO agency
- eliminate get rid of, prevent, fix + keyword: Fix SEO issues
- compare or comparison + keyword
3. How to choose the best Long Tail Keyword for your business
In this section I'll explain why I decided that 'SEO Services Brisbane' is the perfect keyword for my Business.
Now that you have your keywords generated now what? How do you collect the data you need to see which keywords are worth ranking for?
I’ll be honest with you. The strategies I showed you above, like Amazon and Google auto-complete, are great for most companies, but not for my SEO agency.
Being an SEO agency in Brisbane means that I am competing with a lot of SEO experts who roughly use the same techniques.
Therefore, merely “finding” keywords won’t be of any help for me.
What I really need to know are metrics. I need to find ‘SEO Brisbane’ related keywords, know exactly how many monthly searches those keywords have and pick one that has little competition.
How I found out SEO Services Brisbane is the perfect keyword for me
I use Long Tail Pro for all this.
I personally use this keyword research software for myself and all my clients.
In a nutshell, I input my seed keyword, i.e. those keywords we generated in step 2, in my case ‘SEO Brisbane’ then click the retrieve button.
Let’s have a look at the results
Honestly, this software is gold for any SEO expert. Here you see the monthly search volume, the competition and more metrics.
4. Picking the winning keyword
My first priority when picking a keyword I want to rank for in Google is keyword competitiveness.
This is a number from 0 to 100 that measures how difficult it is to rank on the first page of Google for that keyword.
Keyword competitiveness is calculated using the page title, Majestic trust flow and citation flow, backlinks, side age and other factors of the top 10 results found on Google for the keyword you searched.
A Higher keyword competitiveness score equates a higher level of difficulty to rank for that keyword.
I like to target an AVG. KC below 40, but less than 30 is optimal. In my case, being my website very recent, I’ll target even less competitive keywords. I’ll go for 25 and below.
Back to a keyword search results, look at the column labelled average KC. This is the keyword competitiveness rating.
The first two high-search volume keywords are very difficult to rank for me.
However, look at the third one, indeed, SEO SERVICES BRISBANE.
That’s certainly the most interesting one that jumps out at me because:
- it’s below that 24 KC
- it has a nice monthly search volume of 1900
So just looking at this right now, without any further research, I would actually take it and create a blog post around this long tail keyword. Isn’t it what I just did here…?
To recap how I got from SEO to SEO Services Brisbane
SEO was my target seed keyword originally. However, I needed to be more specific and, at least, be local.
So I added my location to it, SEO Brisbane.
It didn’t take long for me to understand that ranking for that keyword would be really hard at this stage, being my website very young and having very few backlinks and scarce domain authority.
SEO Brisbane has a succulent 6600 monthly searches, but I knew it would have been a wild goose chase.
What I did instead, was using Long Tail Pro to find the second most searched keyword, SEO SERVICES BRISBANE, which is extremely relevant to my business and easier to rank for.
I hope this post clarified a little bit how to do a proper keyword research and helps you to apply it to your company.
If you like me to perform a Long Tail Pro keyword research for you, just send me a message or comment below and I’ll be more than happy to assist 🙂