Did you know that your website could change shape, depending on who comes to visit it?
Let me give you an example.
Let’s say you have an ebook you want people to download for free. So you have your sweet web page with an opt-in form ready to fire as soon as someone opens the page.
Now, imagine I visit your page, and I leave you my email in exchange for your ebook. All nice and clean so far.
You now have my email address and can start asking me to interact with other offers you want me to.
So you send me an email with a link to your website. In 99.9% of the cases, you guess what I find once there…
I will see the same opt-in form asking to download the same ebook again.
Don’t you agree that it would be smarter saving that area of the screen for a different offer, rather than the same old ebook?
Psychographic Segmentation allows you to take smarter actions on your inbound marketing.
If you have a sales team, they are already doing customer segmentation. I bet they don’t call the same person over and over again, telling the same story every time.
So shouldn’t your website!
At Advantage Media, we can turn your website into a living entity that learns and adapts to situations.
A perfect Psychographic Segmentation is just the tip of the iceberg. With us, you’ll have access to an unparalleled set of tools and insights that not only will improve your ROI; it will project your business into the future, on lands your competitors not even know they exist.