psychographic segmentation

lead and customer segmentation for inbound marketing success

Psychographic segmentation is a relatively new term. Also known as Audience Segmentation and Customer Segmentation, it’s still neglected by the many and very profitable for the few. Psychographic segmentation is a smart way to increase profitability by dividing your audience into smaller groups with common affinity.

audience segmentation

Why smart businesses do
Psychographic Segmentation?

Say you sell Pet’s Foods, and you have an email list of 5K people;
3,000 have a cat and 2,000 a dog. 

What would you write in the newsletter you send out next? “20% Off of Pet food”?

What about “20% Off of Dog food” to dog’s owners and “20% Off of Cat food” to cat’s?

Psychographic segmentation

Differentiate your Offer

Competition is tough. In a jungle like the Internet, winning new business becomes harder and harder every day. Let’s make it clear, you don’t need to be the strongest, but the smartest. 

It really comes down to giving your prospects more reasons to choose you over others. And how do you achieve that? By knowing the psychographic characteristics of your ideal clients.

Psychographic segmentation is what can make your business stand out because it focuses on better user experience, offering the prospect a personalised journey.

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Psychographic segmentation

Designing a Better Strategy

Your potential clients have all one thing in common: interest in your offer.

Nevertheless, what convinces a person to become your client might not work with others. An Audience Segmentation brings data insight to the table. No more guesswork, no more hoping or finger crossed.

Psychographic Segmentation gives you reliable data about how your prospects behave on your website, what emails they open, how often they visit your site etc. so you can send personalised messages.

Psychographic segmentation

You Lead the Game, we bring the Know-How

Depending on your business goal, you decide what metric we should focus on predominantly. By using tools like Optimizely, heatmaps, clickmaps, Google Tag Manager, Facebook Pixel and Google Analytics we’ll know all we need to know.

Psychographic Segmentation allows you to measure everything’s relevant to your goals and only focus your efforts on who matter to your business.

Say you have two products, with a Psychographic Segmentation you can divide a broad audience into smaller groups, i.e. one per product so that you can promote each product exclusively to the right audience.

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Psychographic segmentation

Control every Channel

By making use of Psychographic segmentation, you’ll be in control of all the channels your prospects use to engage with your business.

Because you don’t know where your next client is, being omnichannel is vital to your business nowadays. For instance, what people want to see on Facebook is different from what they are used to read on Linkedin.

Controlling different channels gives you more chances to find other like-minded people for all your customer segments, so you’ll know how, when and where to engage.

Psychographic segmentation

Nurture Loyalty - the 80/20 rule

Building a vibrant relationship with your clients will keep them loyal. As a consequence, they will come back for more and will engage others.

80% of revenue comes from 20% of clients. Treating your clients’ top 20% as royalty is a priority in a proper Psychographic Segmentation in your marketing.

Some of them may still be in an early stage of the buying funnel and not be clients yet. Identifying them early and segmenting them as “specials” will enhance your chances of converting them into buying clients.

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Why choose Advantage Media for Psychographic Segmentation?

Patrizio Racco
Patrizio Racco, November 16, 2018

Did you know that your website could change shape, depending on who comes to visit it?
Let me give you an example.

Let’s say you have an ebook you want people to download for free. So you have your sweet web page with an opt-in form ready to fire as soon as someone opens the page.

Now, imagine I visit your page, and I leave you my email in exchange for your ebook. All nice and clean so far.

You now have my email address and can start asking me to interact with other offers you want me to.
So you send me an email with a link to your website. In 99.9% of the cases, you guess what I find once there…
I will see the same opt-in form asking to download the same ebook again.

Don’t you agree that it would be smarter saving that area of the screen for a different offer, rather than the same old ebook?

Psychographic Segmentation allows you to take smarter actions on your inbound marketing.

If you have a sales team, they are already doing customer segmentation. I bet they don’t call the same person over and over again, telling the same story every time.

So shouldn’t your website!

At Advantage Media, we can turn your website into a living entity that learns and adapts to situations.

A perfect Psychographic Segmentation is just the tip of the iceberg. With us, you’ll have access to an unparalleled set of tools and insights that not only will improve your ROI; it will project your business into the future, on lands your competitors not even know they exist.

NEED A LITTLE PUSH TO YOUR

We offer a 100% free Reporting Software that integrates to more than 30 marketing channels, valued at over $1,000/year. Use it to find out how your customer segments behave on your website.

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